Harley Davidson within two years will create his own electric motorcycle
The Harley Davidson brand is in decline, financial and moral. Motorcycle sales for the year of 2017 are 6.7% worse than in 2016, and even worse in the US highways – a 8.5% decline year-on-year. Worse, customers no longer favor the legendary transport, they prefer innovative technology. And so in Harley Davidson officially announced the creation of their own electric bike.
The company sets a time limit of 18 months to start selling a new model. While there is no information about its possible appearance or characteristics. The fact is that in Harley Davidson recognize: together with the model number they will have to change the target audience, and what she wants from the new electric bike, as yet no one knows.
Matt Levatich, the company’s executive director, compares the future motorcycle with Tesla electric vehicles. This is a premium-class technique, a status acquisition, the pleasure of owning which brightens up minor shortcomings, such as an underdeveloped network of electric fuel stations in the country. The market of professional electric bikes is in its infancy, but it is interesting and stirring the mind – people are ready to buy brand accessories, even without the most electric transport.
It will be interesting to see what will happen in Harley Davidson. Experts give conflicting estimates, because the strongest feature of the brand has always been stability, adherence to traditions, severe conservatism. Powerful choppers drove on the highway in an unchanged form and style for decades and bought them mainly for the sake of familiarizing themselves with the world of cult motorcycles.